BridgingDataAnalytics,UXResearch&AutomationintoMeasurable Product Decisions.
I analyze clickstream data to find growth bottlenecks, conduct UX research to understand user friction, and build Power BI dashboards and n8n automations. Bridging SQL data, user insights, and product strategy into measurable business results.
Where I Can Help
Product Analytics
Deconstructing clickstream logs and user session events to map funnel drop-offs and behavioral trends.
UX Research & Usability
Shadowing support loops and mapping customer wireframes to translate cognitive friction into clear design requirements.
Decision Intelligence
Synthesizing qualitative user feedback with database schemas to drive data-driven product decisions.
Dashboard Strategy
Configuring near-real-time Power BI data layers and DAX semantic models for operations leadership.
Workflow Automation
Setting up automated n8n routing loops and status alert dispatches across Jira boards and communication nodes.
Product Discovery
Ideating interface wireframes and aligning B2B user journeys based on clickstream funnel drop-off diagnostics.
Selected Case Studies & Interactive Technical Proofs
Each project features a sharp strategic overview (Objective & Metrics) coupled with a live interactive proof environment.
FinTrust OS
Role: Lead Data & Product Analyst
Digital Banking Operations & KYC Risk Cockpit
VyapaarSetu
Role: Product & Automation Analyst
B2B Operating System & Live Command Center for MSMEs
SwapSkill
Role: UX Analyst & Product Strategist
Peer-to-Peer Skill Exchange & User Pathways Platform
Music Streaming Analytics
Role: Product Data Analyst
2M+ Event Log Behavioral Retention Engine
Career & Experience
End-to-end expertise spanning UX research, clickstream data engineering, and business automation.
R1 RCM Healthcare
- •Architect automated SQL, Python, and Power BI pipelines that reduce enterprise reporting turnaround times by 40%.
- •Lead high-fidelity dashboard redesigns in Figma to streamline executive decision paths, resulting in a 25% uptick in stakeholder engagement.
- •Facilitate product alignment between business owners, engineers, and US-based directors to translate complex workflows into clear visualizations.
- •Manage cloud data warehousing workflows in Azure Synapse to establish scalable, near-real-time executive reporting layers.
Belz Instruments
- •Deconstruct operational clickstream events and database logs to optimize checkout funnel performance and system speed.
- •Develop predictive customer churn metrics and automate reporting schedules, providing leadership with early action items.
- •Interface with customer support to align user interface complaints with quantitative database schema bottlenecks.
- •Design and maintain interactive Tableau dashboards and automate manual data extraction workflows using Python, enabling teams to rapidly identify and resolve operational inefficiencies.
Measurable Product Outcomes
These metrics represent concrete, production-verified changes—from slower reporting and higher drop-offs to faster insight, higher adoption, and better UX for operators. Every percentage and milestone is derived directly from shipped production achievements. No estimated projections.
BI Operational Pipelines
Implemented Azure Synapse data integration layers and Power BI semantic models serving healthcare operations leadership.
[Problem] Leadership spent hours weekly compiling manual data exports.
[Action] Built automated Azure Synapse ETL pipelines and Power BI DAX semantic models.
[Outcome] Reduced latency to near-real-time executive dashboard visibility.
[Problem] Low operational metric adoption due to scattered, inconsistent spreadsheets.
[Action] Standardized visual hierarchy and created a unified KPI reporting layout.
[Outcome] Established single source of truth dashboard, boosting leader engagement index.
Checkout Telemetry
Mapped clickstream events in SQL to isolate payment bottlenecks and prototype checkout design solutions.
[Problem] High checkout abandonment observed on step 3 payment selection step logs.
[Action] Mapped clickstream event logs in SQL and isolated input form bottlenecks.
[Outcome] Redesigned layout options, decreasing step 3 checkout friction to 12%.
[Problem] Checkout payment delays and rigid mobile fields causing cart abandonment.
[Action] Restructured mobile button alignment and wallet checkout flows in Figma.
[Outcome] Optimized checkout speed, delivering a verified conversion lift in wallet checkout.
Information Architecture
Redesigned dense menu clusters and user flow structures to improve operators' daily billing speed.
[Problem] Clinical billing operators spent over 4 minutes searching dense menus for daily tasks.
[Action] Conducted card sorting, condensing 18 nested category menus into 5 primary tabs.
[Outcome] Halved operator search paths, reducing average time-to-insight to 2.1 minutes.
[Problem] Complex billing validation forms caused high operator error rates and user frustration.
[Action] Designed context-specific real-time validation error alerts in high-fidelity mockups.
[Outcome] Improved form usability, raising post-launch satisfaction index from 3.6 to 4.2.
Certifications & Recognitions
Professional qualifications and corporate honors validating expertise in B2B product telemetry and design architectures.
Big Data Analyst Certification
Advanced credentials in SQL querying, Python analytics, data pipeline setups, and database warehouse schemas.
UI/UX Design Mentorship
Structured certification in user research methodologies, typography frameworks, auto-layout blue-printing, and interface usability testing.
Onshore Client Recognition
Appreciation certificates from onshore healthcare clients for rapid triage, automated dashboard dispatches, and SLA compliance under tight sprint timelines.
Where Analytics Meets Product
I operate at the intersection of data analytics, UX research, product strategy, and automation—connecting all four into a single, cohesive workflow.
Data-Led Discovery
Every project begins with data. Analyzing funnel metrics, session logs, and user activity reveals where real friction exists before designing solutions.
User-Centric Validation
Quantitative data shows where users struggle; qualitative research explains why. Combining both ensures every feature solves a real problem.
Automated Scale
Insights are only as valuable as their execution. Turning manual processes into automated workflows ensures sustainable, long-term impact.
Analytics × Product Strategy
EXPLORE →Product Strategy × UX Research
EXPLORE →UX Research × Automation
EXPLORE →Hover over any capability above to see how analytics, research, and automation connect.
"The best products are built when data, user research, and workflow automation work in harmony to solve clear problems."
Data & Capabilities Playbook
A breakdown of technical competencies, telemetry schemas, and analytical workflows.
COMPETENCY MATRIX
Core technical skills across data analytics, UX research, and workflow automation.
Data Analytics & BI
UX Research & Design
Product & Automation
Where Strategy, Design & Analytics Take Shape
An editorial look into my daily dual-setup environment—built for deep focus, low-friction UX research, SQL modeling, and audio production.
Wireframing & Interface Architecture Studio
Dual-display setup configured for low-cognitive-load wireframing and real-time Figma component mapping.
Midnight Audio Analytics & DAW Environment
Dark mode audio analytics workspace with MIDI synthesizer integration for sound pattern analysis.
Common Questions & Insights
Let's Solve Business Problems
Let's collaborate on building data-driven product solutions, automating analytics pipelines, or bridging UX research with business intelligence.