I turn clickstream drops and operational bottlenecks into clean interfaces and automated workflows.
I translate data analytics into actionable insights, design intuitive product experiences to resolve user friction, and deploy workflow automations to eliminate manual overhead.
Where I Can Help
Data & Analytics
Diagnosing friction points, calculating trends, and building real-time dashboards so leaders see friction clearly.
Product Analytics
Deconstructing clickstream logs and user session events to map funnel drop-offs and behavioral trends.
Dashboard Strategy
Configuring interactive Power BI reports and operational data models for leadership visibility.
Experiment Analysis
Designing and calculating statistical confidence boundaries for page-layout A/B experiments.
UI/UX & Design
Translating telemetry patterns into simple, high-density interfaces so dense data becomes usable interfaces.
UX Research
Shadowing support loops and mapping customer wireframes to translate cognitive friction into clear design requirements.
Product Discovery
Ideating interface wireframes and aligning B2B user journeys based on clickstream funnel drop-off diagnostics.
Design Systems
Structuring consistent spacing rules and reusable UI component templates in Figma.
Automation & Systems
Connecting operational platforms, triggering notifications, and resolving human latency bottlenecks so ops work becomes hands-free workflows.
Workflow Automation
Setting up automated n8n routing loops and status alert dispatches across Jira boards and communication nodes.
Decision Intelligence
Synthesizing qualitative user feedback with database schemas to drive data-driven product decisions.
AI Process Automation
Deploying automated classification workflows and AI search assistance to speed up customer support.
Integrated System Flow
Designing telemetry pipelines that connect interface behaviors directly to automated database analytics and executive alerting channels. No manual tracking; fully integrated operational audits.
Ingests clickstream event payloads when drop-off rates on critical funnel steps exceed statistical thresholds.
Automated Azure Synapse SQL query analyzes session records to isolate device factors, wallet IDs, and API response latencies.
n8n pipeline structures the query payload, opens a high-priority ticket with debugging logs, and pings the checkout channel.
Triggers a semantic model rebuild in Power BI Premium to update recovery conversion indicators for product leads.
Interactive Product Gallery
FinTrust OS - Digital Banking Operations & KYC Platform
ROLE: Product Operations & Analytics Lead // FinTrust Operations Platform
Manual KYC verification queues and complex onboarding flows causing severe operational delays and SLA risks.
Modern digital banking operations operate under extreme AML regulatory pressure, demanding rigorous KYC verification and PEP screening. Without centralized tools, operations teams relied on fragmented systems, causing severe manual document review bottlenecks. This led to prolonged customer onboarding delays, frequent SLA violations (averaging 42% over target times), and high team stress, limiting commercial growth.
Onboarding Compliance & Document Verification Cockpit
Product Design & UX Process
How the product evolved from research into a production-ready enterprise banking platform. Mapped the onboarding journey and KYC friction loops in Figma to target the exact steps where users were dropping out. Result: lower onboarding drop-offs, faster KYC clearing, and fewer SLA breaches in daily operations.
High drop-offs during identity check due to complex fields and slow, non-instant document upload statuses.
In-line OCR extraction to pre-fill verification forms, and status beacons for async document states.
Decrease user onboarding drop-off rate by 30% and reduce overall manual KYC verification latency.
Single-page progressive disclosure form layout with drag-and-drop uploads and inline error states.
Workspace Design Archive
The environment where product analytics, UX research, dashboard engineering and automation systems are designed, tested and refined before becoming production-ready solutions.
PRODUCT ANALYTICS
- ✦SQL
- ✦Power BI
- ✦DAX
- ✦Product Metrics
- ✦Funnel Analysis
UX RESEARCH
- ✦Figma
- ✦User Flows
- ✦Information Architecture
- ✦Interaction Design
- ✦Usability Reviews
AUTOMATION
- ✦Python
- ✦n8n
- ✦REST APIs
- ✦AI Workflows
- ✦System Automation
MUSIC LAB
- ✦Personal creative lab — here for craft and systems thinking, not a core analytics/UX/automation skill.
- ✦Music Composition
- ✦Sound Design
- ✦Mix Engineering
- ✦Creative Systems
The Evidence Labs
Three dedicated evidence environments showcasing actual work artifacts: UX research deliverables, analytics dashboards and SQL queries, and automation pipeline architectures. Every artifact includes context, approach, contribution, and business value.
Aarav Mehta — Merchant Owner
B2B SaaS | VyapaarSetuPriya — Operations Manager
Healthcare BI | R1 RCMMeasurable Product Outcomes
These metrics represent concrete, production-verified changes—from slower reporting and higher drop-offs to faster insight, higher adoption, and better UX for operators.
BI Operational Pipelines
Implemented Azure Synapse data integration layers and Power BI semantic models serving healthcare operations leadership.
Reporting Turnaround Time
Dashboard Adoption
Checkout Telemetry
Mapped clickstream events in SQL to isolate payment bottlenecks and prototype checkout design solutions.
Friction Drop-off Isolated
Targeted Conversion Lift
Information Architecture
Redesigned dense menu clusters and user flow structures to improve operators' daily billing speed.
Operator Time-to-Insight
Qualitative Satisfaction
Domain Chapters
R1 RCM Healthcare
- ■Architect automated SQL, Python, and Power BI pipelines that reduce enterprise reporting turnaround times by 40%.
- ■Lead high-fidelity dashboard redesigns in Figma to streamline executive decision paths, resulting in a 25% uptick in stakeholder engagement.
- ■Facilitate product alignment between business owners, engineers, and US-based directors to translate complex workflows into clear visualizations.
- ■Manage cloud data warehousing workflows in Azure Synapse to establish scalable, near-real-time executive reporting layers.
Belz Instruments
- ■Deconstruct operational clickstream events and database logs to optimize checkout funnel performance and system speed.
- ■Develop predictive customer churn metrics and automate reporting schedules, providing leadership with early action items.
- ■Interface with customer support to align user interface complaints with quantitative database schema bottlenecks.
Always aligning strategy, interface, and telemetry.
Where Analytics Meets Product
I am a product-minded builder who combines data analytics, UI/UX design, and workflow automation. I don't just find problems in datasets—I design the interface to resolve them and construct the pipelines to scale the solution.
Data-Driven Decision Making
Every product decision starts with evidence. I analyze clickstream logs, support tickets, and session metrics before designing a single wireframe. Interfaces should reflect what the data says, not what intuition assumes.
Cross-Disciplinary Fluency
I speak SQL with data engineers, discuss DAX models with BI teams, present Figma specs to designers, and translate all of it into business outcomes for leadership. One person bridging four disciplines.
Evidence Over Assumptions
Every metric I report is production-verified. Every UX decision traces to a user interview or clickstream event. Every automation has a measurable business outcome. No decorative work, no estimated projections.
Data Analytics × Product Strategy
See this in a real project →Product Strategy × UX Research
See this in a real project →UX Research × Automation
See this in a real project →Hover over the capability intersections above to explore how data analytics, product thinking, UX research, and automation connect into one integrated workflow.
"The best product decisions happen when data, design, and automation are in the same room — or better yet, in the same person. That's where I operate."
Frequently Asked Questions
Let's Solve Business Problems
Let's collaborate on building data-driven product solutions, automating analytics pipelines, or bridging UX research with business intelligence.